How Dr Teal’s discovered its purpose and scaled its brand value many times over.
Fueling the growth of a stagnant legacy brand is a specific marketing challenge that requires uncovering deep and wide market research. Selling bathing to a nation of non-bathers requires uncovering an insight and building a motivating campaign around it.
From the brand’s mission and vision to its social media voice, Womenkind built the platform that dramatically increased the brand’s value and accelerated the business of bathing to unprecedented heights. In fact, the campaign led female consumer trends, tested in the top 10 personal care ads of the year and scored +137 points above norms. Results that directly translated into a huge gain in market share.
Brand Positioning • Design Thinking • Brand Marketing Strategy • Brand Architecture • Brand Voice • Content Strategy • Content Creation • Integrated Communications • Advertising: TV, Print, Digital, Radio, OOH • Video Production • Social Media Strategy • Communications Planning • Consumer Research • Consumer Trends • Insight Gathering • Innovation • Consumer Data & Analytics • Website Creation • SEO • SOAR analysis • Strategic Partnerships • Female Founders
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Women & Co
Walking With Purpose
"I am not exaggerating when I say I am a rock star at Parfums de Coeur for having introduced them to Womenkind – both the CEO of PDC and their primary investors Yellow Wood Partners are completely in love with this agency."
Ph.D., Principal • Weinman Schnee Morais Inc.
Linda Descano, CFA®
President and Chief Operating Officer • Women & Co. | Citibank
VP of Marketing • JeNu BioScience, Inc.
"I believe the growth and momentum we are seeing is intertwined with the value of having Womenkind at our table and their work in front of our consumers."
CEO • w2wlink
Director of Marketing • PDC Brands
Chief Marketing Officer • TD Ameritrade
Director of Marketing • Women & Co. | Citibank
Senior Brand Manager • Post Foods