How Great Grains became the fastest-growing cereal in its category for 3 years running.
Women are bombarded with a seemingly endless stream of complex and contradictory nutritional information every day. But smart, experienced women rely less on what they hear and more on their own common sense.
We applied this insight to Great Grains’ marketing to women to tell their story in a natural and engaging way. The target did not need to rely on claims of better nutrition. In the case of Great Grains, they could literally see it.
Marketing to Women • Brand Repositioning • Brand Marketing Strategy • Brand Architecture • Brand Voice • Content Creation • Integrated Communications • Television Advertising • Video Production • Communications Planning • Consumer Research • Consumer Trends • Insight Gathering • Product Innovation • Consumer Data & Analytics • Strategic Partnerships
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