How Citibank disrupted an industry and increased assets under management by $59 billion dollars.
Armed with research that confirmed women are more dissatisfied with financial services than any other industry that affects their daily lives, Womenkind helped scale Women & Co. to become a multi-channel platform that served the financial planning needs of women like never before. We had proof that women are far too wealthy and powerful to ignore and so partnered with Citibank who, for the first time, marketed financial services for women, directly and respectfully.
“Where wisdom, Wealth, and women meet” became a game-changing positioning, establishing Citibank as a thought leader among this valuable target. The brand repositioning was completely integrated through a unified campaign from financial advisor training to consumer awareness and education.
Marketing to women • Brand Positioning • Brand Strategy• Brand Architecture • Brand Voice • Content Creation • Integrated Communications • Advertising: TV, Print, Digital • Social Media Strategy • Communications Planning • Video Production • Communications Planning • Consumer Research • Consumer Trends • Insight Gathering• Product Innovation • Consumer Data & Analytics • Financial Services for Women • Financial Planning for Women
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Walking With Purpose
"I am not exaggerating when I say I am a rock star at Parfums de Coeur for having introduced them to Womenkind – both the CEO of PDC and their primary investors Yellow Wood Partners are completely in love with this agency."
Ph.D., Principal • Weinman Schnee Morais Inc.
Linda Descano, CFA®
President and Chief Operating Officer • Women & Co. | Citibank
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"I believe the growth and momentum we are seeing is intertwined with the value of having Womenkind at our table and their work in front of our consumers."
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Director of Marketing • Women & Co. | Citibank
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